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The special collection merges iconic detailing from both brands, for example garment-dyed pants featuring Gramicci’s signature gusseted crotch that allow for freedom of movement, with Alpha Industries’ signature double folded pockets. Another example is Gramicci’s built-in webbing belt that can be adjusted with one hand is featured in the collection in Alpha Industries’ jacket’s red ribbon color. T-shirts in the collaboration also feature the cigarette pocket that is unique to Alpha Industries.
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There will be four unisex pieces that include Gramicci x Alpha ACU Cargo Long Pants in Black, Olive, and Khaki for $128; Gramicci x Alpha Jungle Cargo Shorts in Black, Olive, and Khaki for $88; Gramicci x Alpha Cotton Cigar Pocket Tee in Black and White for $60; and Gramicci x Alpha Cotton Camo Tie Dye Tee in Woodland Camo and Chocolate Chip Camo for $60.
Feb 1, 2021
SPONSOR
Today, iconic Military Heritage brand Alpha Industries is proud to announce the release of its Spring/Summer 2021 campaign, “Property Of.” To coincide with the campaign, the brand’s SS21 collection features a wide range of styles from military-inspired lightweight outerwear, fleece to tees and accessories.
Inspired by the dedication of people to their cities over the course of last year, Alpha Industries’ “Property Of” campaign was born. Focusing specifically on New York City, the campaign aims to highlight the resiliency of NYC and its residents. Shot by the incomparable lifestyle and editorial photographer Sage East, subjects are captured in some of the most iconic sites across Manhattan, Queens and Brooklyn, while wearing pieces from the brand’s SS21 collection.