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Chinese state media has called for tighter scrutiny of deceptive pricing tactics in live streaming, as e-commerce players increasingly rely on such campaigns to lure customers and drive sales.
Founded by Richard Liu Qiangdong in 1998, JD.com’s business-to-consumer (B2C) e-commerce platform has become China’s second largest online B2C retailers, specialising in electronics, smartphones, and gadgets. JD.com is a key rival of Alibaba’s e-commerce platforms Tmall and Taobao.