Hundreds of global experts and leaders began a three-day United Nations-sponsored conference at Utah Valley University (UVU) today. “Why It Matters” is a first-of-its-kind academic conference resulting from a longtime partnership between the UN and UVU.
Wholesalers play an important part in hotel distribution, especially if you have large inventories to fill. But they’re also a major sore spot for the industry, with problems like rate leakage (when wholesalers pass on rates to OTAs to who undercut the ‘brand.com’ site) often creating distribution nightmares.
Chris Peppers, Director of E-Commerce at H-Hotels.com, had a clear goal when travel began reopening in early summer 2021. He wanted to ensure visibility for his properties across all hotel metasearch channels and to show every user that booking direct is the best option.