Super Bowl commercials fail to impress thefamuanonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thefamuanonline.com Daily Mail and Mail on Sunday newspapers.
The best Super Bowl ads manage to break through the clutter and communicate a benefit to potential customers in a distinctive and memorable way, writes Tim Calkins.
Every year, the Super Bowl promises intense competition while the best NFL teams in the country battle it out. Beyond the high-stakes game, some fans tune in