Vans partners with creatives to produce different arts
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Shoe retail company and streetwear brand, Vans, has partnered with creatives for their new campaign, “These Projects Are Ads for Creativity”.
The project is a new artist-first brand campaign that showcases creativity in its purest form.
Artists were tasked with drawings, sculptures, music videos, custom shoes, digital animations and much more.
Some of the artists who are part of this campaign are San Francisco-based Rewina Beshue, who produced colourful paintings that explore themes of time, space and reality, and Annabell Lee with her vibrant painted pillows that mirrors her bold personality.
Wunderman Thompson, London
Pioneer agencies are selected through a rigorous analysis of campaigns featured on Contagious I/O – an online intelligence tool and database packed with the most innovative and effective marketing in the world.
Only campaigns that demonstrate the highest levels of creativity and strategic thinking are chosen for inclusion on I/O. The Pioneer agencies are those that had multiple campaigns featured on Contagious I/O throughout 2020 and which performed well against other metrics, such as the ratio of campaigns created to the number of clients they were created for, and the nature of the coverage.
Says Alex Jenkins, editorial director, Contagious: “Our goal is to inspire and enable Contagious creativity. As such, we set our quality threshold unashamedly high. We’ve got no time for the average, the bland, the forgettable, the ignorable or the ineffective. Consumers don’t want to see it and neither do we.
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