Wunderman Thompson, London
Pioneer agencies are selected through a rigorous analysis of campaigns featured on Contagious I/O – an online intelligence tool and database packed with the most innovative and effective marketing in the world.
Only campaigns that demonstrate the highest levels of creativity and strategic thinking are chosen for inclusion on I/O. The Pioneer agencies are those that had multiple campaigns featured on Contagious I/O throughout 2020 and which performed well against other metrics, such as the ratio of campaigns created to the number of clients they were created for, and the nature of the coverage.
Says Alex Jenkins, editorial director, Contagious: “Our goal is to inspire and enable Contagious creativity. As such, we set our quality threshold unashamedly high. We’ve got no time for the average, the bland, the forgettable, the ignorable or the ineffective. Consumers don’t want to see it and neither do we.