Packaging Contents: Functional Beverage
Packaging Substrate / Materials: Recyclable Plastic A zero-waste company, Genius Juice prides itself on using the whole coconut to create a creamy, delicious, extra nutritious smoothie using both the coconut water and coconut meat, while the husks are up-cycled into coconut charcoal for detoxification products and generating energy. ROOK/NYC worked collaboratively with the company’s Founder, Alex Bayer, and his team, to refresh the brand identity and packaging design without losing the core essence of the brand. “Refining the Genius brand identity and packaging design was a fun challenge. Nothing in the competitive set had a sense of human personality, so we worked hard to find the right balance of functional communication and playful tone. The result was a more disruptive, iconic look with clear product communication that more efficiently sells to the consumer.” -Mark Christou, Co-Founder & Creative Partner, ROOK/NYC
Autonomous robotics company Starship Technologies has a new CEO. The company on Tuesday said Alastair Westgarth, the former CEO of Alphabet’s Loon, would be leading the company as it looks to expand its robotics delivery service. Westgarth previously headed Loon, Alphabet’s experiment to deliver broadband via high-altitude balloons, from 2017.
Autonomous robotics company Starship Technologies has a new CEO. The company on Tuesday said Alastair Westgarth, the former CEO of Alphabet’s Loon, would be leading the company as it looks to expand its robotics delivery service. Westgarth previously headed Loon, Alphabet’s experiment to deliver broadband via high-altitude balloons, from 2017. The project shut down for […]
Genius Juice Rebrands for Bigger Markets, Expands Nationally in Club, Conventional and Natural
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Genius Juice is driving enormous expansion nationally with their line of plant-based organic coconut smoothies and their new plant-based protein smoothie line.
Their latest string of launches includes Costco Hawaii, Costco Texas, and soon will be launching in Costco Northeast, Mid-Atlantic, and North Atlantic (select stores in each region).
In addition, the CEO, Alex Bayer, recently announced on LinkedIn their national launch in Sprouts with their core coconut smoothie product and brand-new plant-based protein smoothie line including the Chocolate Protein Smoothie and Vanilla Protein Smoothie with added adaptogens and mushrooms including lion’s mane, maca, and reishi for added functionality and mental/physical boost. The Protein Smoothie line is exclusively in Sprouts nationally until August 2021.
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