Agency: ROOK/NYCCreative Partner: Mark ChristouManaging Partner: Rebecca Thomas ChristouLead Designer: Mark ChristouPhotography Credit: Tony PierreLocation: United StatesProject Type: ProducedClient: Live CleanProduct Launch Location: United StatesPackaging Contents: Personal Care ProductsPackaging Substrate / Materials: PlasticPrinting Process: Digital Printing Founded in 2007 in Canada, .
Agency: ROOK/NYCCreative Partner: Mark ChristouManaging Partner: Rebecca Thomas ChristouLead Designer: Mark ChristouPhotographer: Tony PierreFood Photographer: Nina GallantLocation: United StatesProject Type: ProducedClient: 88 AcresProduct Launch Location: United StatesPackaging Contents: Seed + Oat BarsPackaging Substrate / Materials: Metallized Film (bar wrapper) Six years after launc.
Packaging Contents: Functional Beverage
Packaging Substrate / Materials: Recyclable Plastic A zero-waste company, Genius Juice prides itself on using the whole coconut to create a creamy, delicious, extra nutritious smoothie using both the coconut water and coconut meat, while the husks are up-cycled into coconut charcoal for detoxification products and generating energy. ROOK/NYC worked collaboratively with the company’s Founder, Alex Bayer, and his team, to refresh the brand identity and packaging design without losing the core essence of the brand. “Refining the Genius brand identity and packaging design was a fun challenge. Nothing in the competitive set had a sense of human personality, so we worked hard to find the right balance of functional communication and playful tone. The result was a more disruptive, iconic look with clear product communication that more efficiently sells to the consumer.” -Mark Christou, Co-Founder & Creative Partner, ROOK/NYC
Packaging Contents: Apparel Fashion industry veterans Sofia Karvela and Phuong Ireland approached ROOK/NYC to talk branding for their soon-to-launch casual wear line. Mark Christou, Lead Designer, knew the branding would need to reflect the founders’ shared effortlessly cool vibe, and in keeping with their values, should be aspirational but still feel relatable and real. The Founders didn’t want anything too high-polished or pristine, so they would need to cultivate an edge of imperfection. ROOK/NYC set out to build a layered identity that would allow the Wknd Nation team the flexibility and confidence to experiment and play with every element of the Brand ID. The team wanted to design a system of elements, beyond just a logo and monogram, that could become as iconic as the heritage fashion brands you see today. The WN stitch mark, for example, is not just a stamp but a branded integration that works as beautifully on the clothing as it does within branded collateral.