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Dove CMO: brand success more reliant on marketers than agency creativity

Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive to creative ideas.

Creativity bridges performance-brand gap, ensuring brand differentiation: Unilever's Conny Braams: Best Media Info

Creativity bridges performance-brand gap, ensuring brand differentiation: Unilever's Conny Braams: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Cannes Lions 2023: 'Focus on purpose even though it has lost sexiness' | Advertising

Cannes Lions 2023: 'Focus on purpose even though it has lost sexiness' | Advertising
campaignasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignasia.com Daily Mail and Mail on Sunday newspapers.

Cannes Lions 2023: What to watch out for during the day - The Hindu BusinessLine

Cannes Lions 2023: What to watch out for during the day - The Hindu BusinessLine
thehindubusinessline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindubusinessline.com Daily Mail and Mail on Sunday newspapers.

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