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Dove CMO: brand success more reliant on marketers than agency creativity

Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive to creative ideas.

Alessandro manfrediNicola merrifield

Creativity bridges performance-brand gap, ensuring brand differentiation: Unilever s Conny Braams: Best Media Info

Creativity bridges performance-brand gap, ensuring brand differentiation: Unilever s Conny Braams: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Conny braamsAlessandro manfrediEsteem programChief digitalCommercial officerReal beautyLong lasting brandCannes lionsChief marketing officerAmazon prime

Cannes Lions 2023: Focus on purpose even though it has lost sexiness | Advertising

Cannes Lions 2023: Focus on purpose even though it has lost sexiness | Advertising
campaignasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignasia.com Daily Mail and Mail on Sunday newspapers.

Alessandro manfrediConny braamsCannes lions international festival of creativityCannes lions international festivalSelf esteem projectReverse selfie

Cannes Lions 2023: What to watch out for during the day - The Hindu BusinessLine

Cannes Lions 2023: What to watch out for during the day - The Hindu BusinessLine
thehindubusinessline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindubusinessline.com Daily Mail and Mail on Sunday newspapers.

Axel springerArjan dijkAlyson shontellConny braamsAlessandro manfrediLiz taylorJohanna bottaTodd kaplanJames manyikaAmanda edelmanRobert wongKraft heinzAsmita dubeyMike whiteMathias dopfnerRichard edelman

Cannes Lions 2023: Focus on purpose even though it has lost sexiness

Cannes Lions 2023: ‘Focus on purpose even though it has lost sexiness’

Conny braamsAlessandro manfrediSamir singhPg marc pritchardCannes lions international festival of creativityCannes lionsRaahil chopra shareCannes lions international festivalSelf esteem projectReverse selfie