Based on the insight that the majority of women will edit or retouch images of themselves before posting them online, Dove China is encouraging them to forgo the filters in an effort to tackle damaging and unrealistic beauty standards.
ICYMI: Dove, Dickies, Dolce Gabbana, Sorrell & more on EMEA creative trends
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Dove s Alessandro Manfredi on Reverse Selfie and speaking out against digital distortion
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