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5 of the best retail campaigns that won in 2021, featuring Aldi, Specsavers and KFC

As part of our Best of 2021 series, our journalists have been picking out their favorite award-winning work of the year.

France generalWeber shandwickMccann manchesterMartin kevillAldi cuthbertAldi freecuthbertClimate store klimatbutikenTangerine communicationsDrum awards for the digital industriesDrum awardsDigital industriesDrum awardSocial mediaTeenage cancerComing homePressing pause on the world

Dove, Aldi, Weetabix: the brand campaigns that won on social in 2021

As 2021 draws to a close, The Drum’s reporter and former social media executive Amy Houston looks at the social media posts that grabbed attention this year and assesses the strategies behind them.

United kingdomCity ofWeetabixn beanzMccann manchesterAndrew bloch andrewblochSpecsavers itscominghomepicAldi freecuthbertTangerine communicationsMccann manchesterHeinz bakedAndrew blochSuper bowlSuper bowl sundaySocial mediaSuper bowl

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