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Mondelez is the latest chocolate giant to acquire a healthy snack bar brand, paying £200m for Grenade. Who’s bought what and why? Boom! There goes another healthy snack bar. Sports nutrition and protein bar Grenade was snapped up for £200m last week by Mondelez – its first UK acquisition since Cadbury in 2010. It follows the Mars acquisition of Kind (for a reported £5bn), and Ferrero’s swoop for Eat Natural last year. So why is Big Chocolate going nuts for healthier snacks? And with Mondelez passing up on an opportunity to acquire Grenade from owner Lion Capital in 2019 – and rolling out a range of protein-heavy nut bars, called Cadbury Nuttier, in December – what made it come back for a second bite?

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