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Saudi Arabia is future-proofing its tourist market as the country recovers from a pandemic slump
Updated 22 May 2021
May 21, 2021 22:32
JEDDAH: As the pandemic appears to recede and the global travel sector returns to life, Saudi Arabia is bringing in heavyweights to help promote the country to an international audience looking for new horizons to explore.
In much of the world, tourists are waking up to new travel protocols and countries are finding new strategies to recover from the pandemic’s effects.
Others, such as Saudi Arabia, are tapping into the relatively new concept of “domestic tourism,” while also welcoming international visitors who want to discover hidden gems.
JEDDAH: Saudis are as eager as ever to explore other countries, with a survey by travel operator Almosafer finding that 80 percent are planning to go abroad within six months of the borders reopening on May 17.
Speaking to Arab News in mid-April, Capt. Ibrahim Al-Koshy, CEO of Saudia, the Kingdom’s state-owned flag carrier, said initial bookings were healthy but “people are still a bit cautious about long-distance traveling.”
This was supported by Muzzammil Ahussain, executive vice president of the consumer travel business unit at Seera Group, the parent company of Almosafer, who found that initial interest among travelers was for locations predominantly within the Middle East and North Africa, especially nearby countries like Bahrain, Dubai, Qatar, and Egypt, as well as new locations like Bosnia, Georgia, the Maldives, and Morocco.