Saudi Arabia is future-proofing its tourist market as the country recovers from a pandemic slump
Updated 22 May 2021
May 21, 2021 22:32
JEDDAH: As the pandemic appears to recede and the global travel sector returns to life, Saudi Arabia is bringing in heavyweights to help promote the country to an international audience looking for new horizons to explore.
In much of the world, tourists are waking up to new travel protocols and countries are finding new strategies to recover from the pandemic’s effects.
Others, such as Saudi Arabia, are tapping into the relatively new concept of “domestic tourism,” while also welcoming international visitors who want to discover hidden gems.