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Lab-grown diamonds lose their sparkle at De Beers after a controversial six-year experiment

De Beers launched its own Lightbox jewellery brand for synthetic gems in 2018 after years of vowing that it wanted to focus on natural stones.

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Not All Diamonds Are Forever, Says De Beers

Not all diamonds are forever says De Beers as it prepares to quit the lab-grown gem industry

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De Beers aims to rebrand as top jewellery group - Canadian Mining Journal

De Beers aims to rebrand as top jewellery group - Canadian Mining Journal
canadianminingjournal.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from canadianminingjournal.com Daily Mail and Mail on Sunday newspapers.

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De Beers no longer producing lab-created diamonds for jewellery - Jeweller Magazine: Jewellery News and Trends

The De Beers Group has revealed it will stop creating lab-created diamonds for its Lightbox Jewelry brand in a strategic revamp.

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De Beers New Strategy: Desktop Detector, More Marketing, Less Lab-Grown

De Beers unveiled its turnaround strategy at a breakfast during JCK Las Vegas, rolling out a variety of initiatives meant to boost both the company and the

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