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De Beers ditches man-made diamonds as it looks beyond Anglo

De Beers will ditch a controversial experiment to sell lab grown diamond jewellery, ending a six-year program that broke one of its oldest taboos. While the company long held the technology to make synthetic gems, it always refused to sell them as jewellery, fearing they would undercut the allure of natural stones. Yet as man-made stones gained traction and started competing directly with natural diamonds, De Beers launched its own jewellery brand in 2018.

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De Beers Unveils 'Origins' Strategy to Enhance Value and Revitalize Natural Diamond Appeal

Five-Year Plan to Boost Marketing, Streamline Operations, and Focus on High-Return Investments

Russia
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ESG - Miningreview.com

ESG - Miningreview.com
miningreview.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miningreview.com Daily Mail and Mail on Sunday newspapers.

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Diamonds & Gemstones - Miningreview.com

Diamonds & Gemstones - Miningreview.com
miningreview.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miningreview.com Daily Mail and Mail on Sunday newspapers.

Al-cook
Beers-group
Chief-executive-officer

De Beers' Quest: Positioning Natural Diamonds as the Epitome of Authenticity

De Beers' Quest: Positioning Natural Diamonds as the Epitome of Authenticity
thediamondloupe.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thediamondloupe.com Daily Mail and Mail on Sunday newspapers.

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