Following a mix up with quantities of ingredients, the UK bakery group created a giant Italian sweet bread – associated with Christmas and instantly recognisable for its tall, domed shape – which it believes will be a whopping hit with consumers, too.
The world’s largest bakery manufacturer recently held its first Global Sustainability Summit at its head office in Mexico to review best practices, measure the progress of its Sustainability Strategy and devise plans for cooperative initiatives.
Myna Snacks is the collaboration between experts in digital lifestyle, CPG and startup incubation, and is focused on making the ‘most craveable, poppable and feel-good snacks for every consumer - whether spending time on and off screens.
Over the past 12 years, the 200-year-old miller has orchestrated a million tonnes of wheat delivered by cargo ship into Kirkcaldy Harbour - the equivalent of removing 70,000 trucks off the road.
The global nutrition specialist has launched an enzyme solution that delivers longer-lasting softness, freshness and moistness perception over the shelf life of a sweet bakery treat.