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The campaign features stand-up comediennes Prashasti Singh and Aishwarya Mohanraj talking about the product during a performance-like setup.
Zivameâs new campaign focuses on the real issues that women face with intimate wear, with a humorous twist. The ad featuring Prashasti Singh aims to create awareness about the problems women face with the regular petticoat, and how Zivameâs saree shapewear was built to offer an alternative solution.
The product is a stringless petticoat that works both as an underskirt and a shapewear. Unlike the old-school petticoat,
it is seamless, and shapes and sculpts a woman s body to give a mermaid silhouette under any saree.
Work That Speaks | Ad Reviews | 14 Dec to 20 Dec 2020 - The Financial Express
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Zivame s Seamless integration with Aishwarya Mohanraj
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