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Zivame releases new ad in stand-up series featuring comedienne Mallika Dua
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This is the third in a series of ads which are stand-up sketches by comediennes, talking about the problems that they face as women.
Zivameâs third video in the stand-up comedy route in association with comedienne Mallika Dua highlights the lack of choices in sizes, styles and colours for curvy women. It also calls out the glaring lack of inclusivity within this segment. Even scooters have more colour options than bras for plus-sized women. You all are still taking us for a ride, Dua jokes in the skit, asking why curvy women had their lingerie options restricted to shades of grey, beige and white.