The pay Direct-to-Home (DTH) industry experienced mixed results in the third quarter, with strong subscriber additions during the ICC Men s Cricket World Cup in October and November, but losses in December as subscribers shifted to alternative platforms like OTT and DD Free Dish. The industry gained an estimated 1 million+ subscribers in October and November but lost an equal number in December, resulting in no net gain for the quarter. Bharti Airtel s DTH unit, Airtel Digital TV, achieved its highest net additions in 12 quarters, while Dish TV reported its best Q3 since FY19 in terms of new subscriber additions.
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