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Off-White™ x Nike Air Zoom Tempo NEXT%: Official Release Info
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trainer culture.
Despite a pandemic-related delay, Sneakers Unboxed: Studio to Street has finally thrown open its doors, to show off the best of the latest kicks and track its evolution from humble sports shoe to an auction record-breaker.
Divided into different zones, the exhibition explores the multi-layered appeal of trainers
, such as the constant innovations that have kept customers coming back for more.
Here, visitors can explore the earliest days of
trainer-dom via the 1919 Converse Chuck Taylor All Star to the revolutionary Reebok Pump of 1989, that offered a custom fit with its inflatable tongue, and see how cutting-edge solutions have been applied to mass-market footwear.
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Most Innovative Sneakers on the Market
Give Your Kicks Collection a Futuristic Upgrade
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The AskMen editorial team thoroughly researches & reviews the best gear, services and staples for life. AskMen may get paid if you click a link in this article and buy a product or service.
Product photos from retailer sites.
From the basic shoelace silhouette to shoes that connect via Bluetooth, sneakers have come a long way over the past several decades. Shoe companies, such as Nike and adidas, are continuously evolving sneaker designs to improve everything from performance to fit, resulting in sneakers that are better than ever before. Laces, for example, may soon become a thing of the past, in an effort to create sneakers that are more durable, supportive, and comfortable.
Nike
Ever since the 1980s, when the Air Max sole finally brought some much-needed cushion to sneakers, Nike’s mission has been simple: find what’s wrong and fix it. “Our intention,” says Kathy Gomez, Nike’s VP of NXT Footwear, “is to solve problems for athletes.”
These stories are about changes and change-makers that are reinventing how, why, and where we (you, me. all of us) will workout. .
Nearly four decades later, Nike is still on that same mission to solve the problems in sneakers. But today (and in the next decade) that means pushing way beyond Air. As it continues to optimize both sneaker fit and function, the company is forcing you to rethink everything you ve come to expect from your kicks.
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