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Target launches Good & Gather Plant Based private label range Target has expanded its private label offering with the launch of Good & Gather Plant Based, responding to soaring demand for plant-based products from customers, said the retailer.
While private label did not gain market share during the pandemic as some commentators had predicted it might, a few emerging categories such as functional beverages and plant-based meat alternatives bucked the trend,
“Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we re giving guests more of what they want and making it easy for them to discover the joy of food every day, said Rick Gomez, executive vice president and chief food and beverage officer at Target.
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By Annie Gasparro Grocery sales boomed throughout the pandemic. One of supermarkets biggest and least-known suppliers missed out. TreeHouse Foods Inc., based in Oak Brook, Ill., is the nation s largest manufacturer of store-brand foods. Its low prices and variety helped make it a growing threat to packaged-food giants such as Kraft Heinz Co., General Mills Inc. and Kellogg Co. over the past decade. When Covid-19 disrupted the U.S. food sector, however, TreeHouse s strengths became liabilities, the company s top executives said, preventing it from benefiting as much as other grocery suppliers during the pandemic. Over the past year, TreeHouse ran into more capacity constraints and supply-chain problems than well-known brands because of coronavirus outbreaks. Cost cuts had to be delayed while labor, packaging, ingredients and freight got pricier. Not prepared to market its products online, TreeHouse fell behind as more co
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