New Delhi [India], January 20 (ANI/PNN): Blue Nectar is launching a campaign to check the underground water level and increase it by 10 million liters with the Sankalp Rural Development Society (SRDS). Blue Nectar has promised to increase it by 10 million liters by October 2023 as part of the programme. This campaign also aims to raise people's awareness of the importance of water conservation and is an incredible move towards sustainability and preserving ecological equilibrium. Blue Nectar has garnered immense popularity as a Sensorial & Contemporary Beauty Brand associated with historical ways of self-care. It has dispelled all the myths of a beauty brand and has revolutionized skincare by bringing a traditional and efficacious skincare range with a contemporary luxurious touch. For the formulation of its products, Blue Nectar employs historic Nani-approved recipes and over 180 miraculous natural herbs that are processed utilizing cutting-edge scientific techniques. As a res