it s as simple as that. they send it s as simple as that. they spend it it s as simple as that. they spend £1 million it s as simple as that. they spend £1 million including. it s as simple as that. they i spend £1 million including on the spiralfreezer, now spend £1 million including on the spiral freezer, now they can produce three times the amount of ice cream with only a small increase in staff, the result is a big rise in their productivity. it result is a big rise in their productivity. it represents a step change productivity. it represents a step change in productivity. it represents a step change in the - productivity. it represents a step change in the way i productivity. it represents a step change in the way we i productivity. it represents a i step change in the way we have done things, small equipment, low output, clearly you can t produce the output you need to do to be able to fulfil a larger contract.- larger contract. great efficiency larger contract. gre