it's as simple as that. they send it's as simple as that. they spend it— it's as simple as that. they spend £1 million _ it's as simple as that. they spend £1 million including. it's as simple as that. they i spend £1 million including on the spiralfreezer, now spend £1 million including on the spiral freezer, now they can produce three times the amount of ice cream with only a small increase in staff, the result is a big rise in their productivity. it result is a big rise in their productivity. it represents a step change _ productivity. it represents a step change in _ productivity. it represents a step change in the - productivity. it represents a step change in the way i productivity. it represents a step change in the way we i productivity. it represents a i step change in the way we have done things, small equipment, low output, clearly you can't produce the output you need to do to be able to fulfil a larger contract.- larger contract. great efficiency _ larger contract. great efficiency means - larger contract. greatl efficiency means they larger contract. great - efficiency means they may entire be able to pay staff more. ~ ., , ., ., more. we have been through a round of massive _ more. we have been through a round of massive investment l round of massive investment into the business, in terms of equipment and infrastructure, and the longer term, that will mean that we can, the business can sustain higher rates of pay for all. ., , ., for all. the extra dimension here is the _ for all. the extra dimension here is the uk's _ for all. the extra dimension here is the uk's very - for all. the extra dimension here is the uk's very low i here is the uk's very low levels of unemployment, business are competing for