To set clear directions for responsible digitalisation in agriculture, the CAP and the Farm-to-Fork Strategy should integrate a new policy target aimed at substantially increasing the current low share of EU farmers engaged in other gainful activities connected to the farm to at least 25% by 2030. Dr. Matteo Metta shares findings from his Ph.D. research on digitalisation and on-farm diversification. To set clear directions for responsible digitalisation in agriculture, the CAP and the Farm-to-Fork Strategy should integrate a new policy target aimed at substantially increasing the current low share of EU farmers engaged in other gainful activities connected to the farm to at least 25% by 2030. Dr. Matteo Metta shares findings from his Ph.D. research on digitalisation and on-farm diversification.