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What s in a name? The importance of branding for in-house agencies

The Agency at Specsavers has renamed itself Specsavers Creative: we look at why, for in-house agencies, such distinctions can really matter

Nicola wardellReckitt lee barnsleyAgency at specsaversDepartment of mindSpecsavers creativeLee barnsleyIn house life

The value of the planner in-house

Planners are often missing from in-house agencies, but adding them can lead to better, more strategic briefs and greater focus on effectiveness

United kingdomLiz bainesAgency at specsaversHouse life

Can in-housing produce consistently strong creative work?

Can in-housing produce consistently strong creative work? In-housing was recently praised by BBH co-founder John Hegarty. by Emmet McGonagle Sign in to continue Free email bulletins

United kingdomCity ofBartle bogle hegartyRavi amaratunga hitchcockJohn hegartyRichard warrenMichael leeNicola wardellGraham daldryAgency at specsaversOatly department of mind controlLloyds banking groupOatly departmentMind controlNew commercial artsGrey london

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