What's in a name? The importance of branding for in-house agencies

The Agency at Specsavers has renamed itself Specsavers Creative: we look at why, for in-house agencies, such distinctions can really matter

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Nicola Wardell ,Reckitt Lee Barnsley ,Agency At Specsavers ,Specsavers ,Department Of Mind ,Specsavers Creative ,Lee Barnsley ,In House Life ,