Loyalty programmes date as far back as 1793 when American retailers would hand out copper coins to customers after a purchase, and these coins were then redeemed on the next purchase.
iAfrica 1 month ago 3 min read
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MySchool MyVillage MyPlanet’s new Here’s to the People Campaign celebrates the “everyday heroes” who have supported the community loyalty programme, a leader in the South African community upliftment, to the tune of R760 million over the last 23 years. The campaign puts all the “faceless” supporters front and centre, encouraging new ‘supporters’ to also become everyday heroes by joining the movement that does so much good for those who need it most across South Africa.
Since its inception, MySchool MyVillage MyPlanet has contributed to thousands of schools and charitable organisations around the country, with their work recently recognised at the 2020 South African Loyalty Awards, where the brand took home the titles of both