As the travel industry becomes more competitive, airlines, hotels and other travel companies are upping the game when it comes to loyalty programmes to incentivise and retain customers.
Pay day crunch: Consumers are choosing to use their Smart Shopper points to buy data and airtime iol.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from iol.co.za Daily Mail and Mail on Sunday newspapers.