This needs to be true on both sides of the coin. As African Americans supporting each other in business, we need to be willing to pay a little bit more. As African American business people, we need to be willing to provide the most for your dollar, offer giveaways, referral incentives and special promotions.
Be willing to pay a fair price if you are an African American buyer. If you would pay the Caucasian community, the Asian community or the corporation a set price, be willing to do the same towards an African American business.
The 47th annual Black Achievers in Business and Industry Awards Ceremony will be extra special this year, with the organization’s founder Congressman Emanuel Cleaver on hand for the celebration.