This needs to be true on both sides of the coin. As African Americans supporting each other in business, we need to be willing to pay a little bit more. As African American business people, we need to be willing to provide the most for your dollar, offer giveaways, referral incentives and special promotions.
If you have a big ego, I hope your actions can produce. If you are not willing to listen to our people in areas where you do not have expertise, I hope you already know everything. I can honestly say that I do not know half of half of everything.
Be willing to pay a fair price if you are an African American buyer. If you would pay the Caucasian community, the Asian community or the corporation a set price, be willing to do the same towards an African American business.