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Media Buyers: Gen AI-Powered Creative, Podcasts Are A Boon For Audio, But Hard Questions About Budget Remain

Media Buyers: Gen AI-Powered Creative, Podcasts Are A Boon For Audio, But Hard Questions About Budget Remain
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

Ashley earnshawJohn lynchGreg cattelainMark ritsonCross austereoOmnicom media groupAudio stateNation reportMedia groupAdvertising stateSpark foundrySouthern cross austereo

Long Read – The year gaming advertising goes mainstream

“It doesn’t matter if you sell tools to tradies, nappies to mums and dads or cars to pensioners - they’re all playing games.

United statesJaclyn hadidaGary fungAaron pearceJack danielMatt lawtonLiam wilsonTaz papouliasGemma battenboughGiuseppe martoriellosaysMatt alchinStacia groobyJavier martMark murrayRachel fyfeScott cleaver

Long Read - What s holding gaming advertising back?

“Advertisers need to understand the profitability and power that in-game advertising carries.

Inmobi jaclyn hadidaScott cleaverMatt alchinDome euan macdonaldRachel fyfeTotallyawesome gary fungAaron pearceMark murrayGiuseppe martorielloMatt lawtonSuzie shawLuis villasmilAdvertising stateKnow mediaJaclyn hadidaGeorgia woodburne

Long Read - The frothy hunger for gaming advertising

How can I get my brand in to a game?

Stacia groobyLiam wilsonNicki minajGemma battenboughJaclyn hadidaGary fungMark murrayGiuseppe martorielloShigeru miyamotoSuzie shawEuan macdonaldRachel fyfeScott cleaverAaron pearceZealand electoral commissionAustralian game developer survey

Perspective - Growth opportunities amidst volatility

An opportunity to explore growth plans that might have been shelved during the pandemic.

United kingdomAdvertising statePlay report

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