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Samsung s Unfold Your World Campaign Named Grand Winner of the 2023 ARF David Ogilvy Awards

Samsung s Unfold Your World Campaign Named Grand Winner of the 2023 ARF David Ogilvy Awards
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Sara serbanoiuScott mcdonaldKellanova cheezDavid ogilvyLinda leeProcter gambleFinancial services insuranceMeals beverages at campbell soup companyThearf advertising research foundationAdvertising research foundationCreative effectivenessSamsung foldable shiftSocial suicideUltimate apple trojanGrand winnerBest brand transformation

Samsung s Unfold Your World Campaign Named Grand Winner of the 2023 ARF David Ogilvy Awards | Business

NEW YORK (BUSINESS WIRE) Oct 4, 2023

United statesKellanova cheezScott mcdonaldSara serbanoiuLinda leeDavid ogilvyProcter gambleFinancial services insuranceMeals beverages at campbell soup companyAdvertising research foundationSamsung foldable shiftSocial suicideUltimate apple trojanGrand winnerBest brand transformationConsumer experience

Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second Read

Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second Read
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Paul donatoJohn wanamakerAttention validation initiativeOmnicom media groupColumbia universityAdvertising research foundationValidation initiativeOmnicom mediaResearch officer paul donato

Research: Attention measurement focuses on creative and media

Most attention measurement companies (61 per cent) focus on both creative and media as attention drivers and to measure these factors, they leverage eye trackin

Paul donatoPhase one of the advertising research foundationPhase one of the attention validation initiativeAcademic advisory committeeAttention councilAttention validation measurement initiativeBrand steering committeePhase oneAdvertising research foundationLiterature reviewChief research officerAttention validation initiativeAdvisory committeeAttention measurementCreative testing

TikTok Shares New Notes on How to Maximize Ad Effectiveness in the App

TikTok Shares New Notes on How to Maximize Ad Effectiveness in the App
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