Closing alley, you could call it im thinking about the lyrics in the song, g4 pilots on a firstname basis did you catch any of that . I did, dont ask me to explain it joining us this morning, raul sudd, ceo and founder of unicorn and ed lee, managing editor of recode welcome to both of you on this first trading day of the year, we asked you both to come with your 2018 tech predictions, from deals, ipos, and, yes, bitcoin and cryptocurrencies lets start with you you have some predictions in media. Media, tech and media thats my favorite topic, because i feel like tech has been sort of dipping their toes in the media water for years media, by the way, they see this threat coming for a long time and they are acting much more quickly and decisively, more dramatically with the tieups. You have at t and time warner, disney and fox whats coming next . Heres the thing, i think the next big step is for amazon in particular and possibly facebook and apple to take a deeper look at, you know what,
Heard mr. Walker just say my previous conversation with the other two companies. Youre investing significant Corporate Resources. And putting weight behind what youve made today. The numbers on our the five exhibits we showed, and certainly the two that mr. Schiff showed, can you tell us what the difference is between a depression and an ad click is, some brief comment as to context. Those look stunningly impressive on their face. A broader backdrop, could you help us put that in context . An impression congressman is content that is in view for a user, it doesnt necessarily mean that a user stopped and viewed. If you think about how you use your phone, and you open up an app and scroll through it, anything in there would be an impression. A click means engagement with the ad. With these ads in particular, the click may have been to like a content for example. How much influence did these ads and information, miss information have. Are there metrics you use as part of your evaluation o
University of oklahoma. Mckinnon is a ut guy so we balance out the equation. Mark has been chief Media Advisor and a number of successful campaigns including both of president bushs white house runs. President bush once said i was impressed with his creativity and particularly impressed by his honesty. High praise. These days mark is most famous as the cocreator of and star strategist on the runaway hit political documentary series the circus, good name for it. Which chronicles the Current Campaign action every sunday night on showtime. Lets look at a short clip from the circus. A story about john kennedy. Here is the situation. You have the flu, it is your bothers deputy the next morning and you are supposed to be at a soup kitchen at 6 00 in the morning. Where would you want to go . The show is incredible. If you havent seen it, you can use the showtime anytime apps to get caught up and watch it going forward. Really fascinating. Also happy to have a former journalist who today heads
Hillary clinton and president obama and change versus more of the same. Very powerful. Lets run that advertisement. [video clip] [indiscernible] i dont want people who already agree with me, i want honest, sears, hardworking patriotic people who want to be part of a team. The american team. I hope we have learned a little bit more about what i believe in and am trying to do, and really, help this conversation about our country get started. I hope we keep this conversation mr. Mckinnon another example is the campaigns will now ask their supporters to just do a competition. To begin it advertisement here is one. Bernie sanders has had some great ads the cycle. Heres an example of somebody that is supported made an advertisement for a minute is fantastic, as good as any advertising youll see from an agency. [video clip] our job is not to divide, our job is to bring people together. [applause] if we do not allow them to divide us up, i race, bisexual orientation, by gender, by not allowing
Our president took ashley in his arms and embraced her. It was asked that moment that we saw her eyes fill up with tears. Please the most powerful men in the world and all the wants to do is make sure im safe. What i saw is what i want to. Ee, the heart and the soul [applause] quakes the other evolution of advertising is we lose control. We have these packs running ads. We lose control of our message. Becauser thing is that of the online capabilities in social media, its not just committees but anybody out there can make an add on your behalf and if its good enough, it will power up. Of of my most favorite ads all time, the great apple ad produced on behalf of barack obama but not by the campaign. Technically not an ad at all. It never aired on television to my knowledge. It was a viral video. We kind of stretch the definition of political ads when buttart including these they are clearly persuasive. It was pretty early on that that dynamic got to clinton and obama. There are powerful.