Thank you for this segment of the show. [applause] i think we will shift some chairs out now. Bring my colleagues up here. So, we have three yes that i bring it up, who are some old friends, some new friends. The people ive been well acquainted with the well aware for a long time. These are three of the best political minds and operatives in the country. Period. I had the opportunity to work with sarah fagan and rush refer in both the Bush Campaign. They are simply the best. Theyre the kind of people who do not dance in the end zone. They just get it done. I have a lot of credit for a lot of work that russ did. And a lot of work that sarah did. And david is well known for being the architect for president obamas campaign. I was with a number of operatives the other day, doing our show, and we were thoroughly and we were at the Hillary Clinton campaign. So these were a number of people you had worked against at some time, and to a person, they said david is the best in the business. Hig
Our president took ashley in his arms and embraced her. It was asked that moment that we saw her eyes fill up with tears. Please the most powerful men in the world and all the wants to do is make sure im safe. What i saw is what i want to. Ee, the heart and the soul [applause] quakes the other evolution of advertising is we lose control. We have these packs running ads. We lose control of our message. Becauser thing is that of the online capabilities in social media, its not just committees but anybody out there can make an add on your behalf and if its good enough, it will power up. Of of my most favorite ads all time, the great apple ad produced on behalf of barack obama but not by the campaign. Technically not an ad at all. It never aired on television to my knowledge. It was a viral video. We kind of stretch the definition of political ads when buttart including these they are clearly persuasive. It was pretty early on that that dynamic got to clinton and obama. There are powerful.