SEC began settlement proceedings against Kim Kardashian for violating the anti touting statute when she failed to disclose compensation received for an Instagram post endorsing cryptocurrency tokens. Floyd Mayweather, DJ Khaled, and Steven Seagal face similar proceedings.
Marketing and advertising have evolved extensively over the past decade with the rise of social media and influencers as prominent parts of large companies’ advertising campaigns. As paid advertising and sponsorships on social media increase.