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Marketing and advertising have evolved extensively over the past decade with the rise of social media and influencers as prominent parts of large companies’ advertising campaigns. As paid advertising and sponsorships on social media increase.

See federal trade commissionFederal trade commissionTrade commissionTruth in advertisingPenalty offensesPenalty offenses concerning deceptiveUnfair conductConsumer protectionNdorsement rules for influencersOcial media partnership5u sc 41 58Advertising disclosureNfluencer endorsement