Best Media Info: If one is seen not complying with the guidelines around misleading ads, the Central Consumer Protection Authority (CCPA) would take stern action against the violators, the government said| Advertising News
Concerned over surrogate advertisements on television and social media platforms, the government on Wednesday directed industry bodies CII, Ficci and Assocham and those related to advertising and broadcasting to ensure compliance of the existing guidelines.
The Ministry of Consumer Affairs, Food and Public Distribution on Wednesday directed advertising agencies to ensure strict compliance of guidelines on surrogate
The Department said that it has been noticed that the guidelines are not being strictly complied with by the concerned entities and the prohibited goods are being advertised through surrogate goods and services