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Why ad agencies think net-zero carbon can offset media supply s destructive global impact

How adland can tackle the climate crisis

In 2015, 196 nations signed an international treaty on climate change known as the Paris Agreement. Responding to science that showed global temperatures were increasing – as measured against average temperatures before the Industrial Revolution and the wholesale burning of fossil fuels that powered it – these nations committed their efforts to limit the temperature increase to well below 2C.

Four in five ad agencies prepared to reject work with clients that lack sustainability ambition

Just over 20% of agencies taking part in a survey said they are already turning down work.

CNN New Love for Samsung: And it pays!

CNN International Commercial (CNNIC) has teamed up with Samsung Electronics (Samsung) for an advertising campaign that highlights the power of technology - Guestpost - eTurboNews | Trends | Travel News

News Brands Join Ad Net Zero 2030 Initiative

News Brands Join Ad Net Zero 2030 Initiative
newsmediauk.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsmediauk.org Daily Mail and Mail on Sunday newspapers.

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