Mark Read WPP has set out a commitment to net zero carbon emissions across its own operations by 2025 and throughout its supply chain, including media, by 2030. The agency network, which manages more than $60bn media spend on behalf of clients, including Ford, used Earth Day as a platform for its announcement. Two-thirds of its top clients, the network says, have already committed to set their own science-based reduction targets, and WPP is ready to “play an important role in helping them to meet those targets”, said Mark Read, WPP’s chief executive. To achieve the first target, WPP’s electricity will be 100% renewably sourced by 2025. The second target, which encompasses the placement of ads, will involve WPP working through Group M with media partners to develop industry-wide standards for the measurement and elimination of carbon emitted from the placement of ads.
WPP’s Mark Read calls for collaborative effort on net zero and sets 2025 target
Holding company used Earth Day as platform to make announcement on commitments
by Jennifer Small
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