Future, solving the great problem offered our time, and at the spread of the coronavirus to the highs and loafs the economy, and teen election, 2020 will continue to be a process of change. He is here with us today to discuss his book and his thoughts on america. We now invites you to enjoy our Virtual Program from our air force one Leadership Academy with Newt Gingrich and Reagan Foundation and Institute Executive director. Speaker gingrich, terrific to have you with us at the Reagan Library. Also you know we originally had planned to have you live and in person as we have so many times. Want you to know when this pandemic is behind us and youre able to travel and things can be safer again, we still would love to have you out Reagan Library again with your new book or the next one you write. So, thanks so much for joining us today. I want to say first of all im a huge fan of the Reagan Library and particularly the educational work you do and the way you create learning experiences for
Advertising in the 1950s, highlighting Dwight Eisenhowers political campaign. She examines what components made them successful. Her class is about an hour and 10 minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan, i like ike. This idea, this pin that so many people wore around the campaign of 1952 and 1956, conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity. And the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth. And it is a political construction. The 1950s, in fact, it was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anti communism targeted the liberal reform impulses of the new deal and often anticommunis
And the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth. And it is a political construction. The 1950s, in fact, it was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anti communism targeted the liberal reform impulses of the new deal and often anticommunists took away civil liberties. These are all areas of political pressure in terms of enforcing certain ideals and resisting against those that we will look at next week. I like ike, as a political construct, shifted attention away from those divisions and it created a sense of consensus. In many ways, again, this is a political construction. At the root of it was an innovative and transformative Marketing Campaign that transformed a military hero into a p
Conveys a notion of nostalgic and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity, where america was a world leader, and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple, and it conveys that happiness. This idea, however, is a myth, and its a political construction. The 1950s, in fact, was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated hetero sexuality in the law. It was a time in which anticommunism targeted the liberal reform impulses of the new deal and frequently an anticommunist took away civil liberties. These are all different areas of political pressures in terms of enforcing certain ideals and resisting against those that we will look at next week. But i like ike as a political construct shifted attention away from those divisions, and it created a sense of consensus. In
Advertising in the 1950s, highlighting Dwight Eisenhowers political campaign. She examines what components made them successful. Her class is about an hour and 10 minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan, i like ike. This idea, this pin that so many people wore around the campaign of 1952 and 1956, conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity. And the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth. And it is a political construction. The 1950s, in fact, it was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anti communism targeted the liberal reform impulses of the new deal and often anticommunis