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Omnicom Group (OMC) Enters Strategic Collaboration with Google Cloud

Omnicom Group (OMC) Enters Strategic Collaboration with Google Cloud
streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.

Jonathan nelsonJune yangIndustry solutions at google cloudGoogle cloudGoogle cloud imagenVice presidentIndustry solutionsAds data

Google Unveils Digital Marketing Playbook Amidst Privacy Changes

Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates.

United statesParty dataMontana tiktokApp tracking transparencyGoogle adsAds dataGoogle analyticsTag managerGoogle tagData hubPrivacy sandboxPrivacy sandbox attribution reportingCustomer matchSmart bidding

Amazon Is Taking on Data Clean Rooms

Amazon is expanding its footprint into data clean rooms, which let advertisers and publishers join their data and find overlap without leakage.

Nancy marzoukAlex coneAdam solomonAmazon web servicesIvana milicevicSparrow advisorsAmazon marketing cloudAds dataAmazon marketingGoogle cloudAmazon adsPublisher advertiser identity reconciliation

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube

Brands and agencies are now able to holistically compare advertising performance across all channels under measurement, including YouTube DALLAS, July 29, 2022 /PRNewswire/ Dynata, the

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CMO s top 8 martech stories for the week - 21 April 2022

All the latest martech and adtech news from Calendly, Fulcrum, ActionIQ, Comscore, Instreamatic, DoubleVerify, Owler and Yotpo.

Lee blicksteinAlexis ohanianJustin debrabantChad hurleyGeorgew ivieYotpo smsbumpJohn golinvauxTremor internationalMedia rating councilGoogle calendarOutlook calendarSeven sixObvious venturesInfosum secure data clean roomPredictive audiencesStas tushinskiy

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