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Three critical PPC trends to watch for in 2021 Three critical PPC trends to watch for in 2021 In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are 3 of them to incorporate. Author Categories The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned topsy-turvy after witnessing a year full of unprecedented situations and multiple coronavirus-induced lockdowns. Companies are shifting to a remote-first culture, people prefer shopping online than going to a retail store, and in-person conversations have turned to video conversations. A lot has changed in the last year, even on the advertising and marketing turf. Marketers have started using automation and artificial intelligence (AI) to create data-backed ads. They’

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