Henkel Expands Partnership with Adobe to Deliver Personalization at Scale Through Generative AI webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.
Unified experimentation in Adobe Experience Platform and Adobe Journey Optimizer will enable brands to optimize customer paths that maximize conversion and drive reuse of offers across.
Today, Adobe announced an expanded partnership with German multinational company Henkel. Henkel will use Adobe Firefly and Adobe Experience Cloud to advance its content supply chain with the power of generative AI, delivering personalization at scale
Adobe outlines vision for brands to deliver one-to-one personalization at scale with major innovations across Adobe Experience Cloud and Adobe Creative Cloud that bring together customer data,.
The new Adobe Experience Platform AI Assistant provides a conversational interface that can answer technical questions and will simulate outcomes, automate tasks and generate journeys and audiences.