RollWorks Joins Adobe Exchange Experience Cloud Program as an Accelerate Partner
Strengthens Data and Machine Learning-Powered Integration to Help B2B Companies Identify Target Accounts and Engage Buying Committees Across Channels
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SAN FRANCISCO, April 27, 2021 /PRNewswire/ RollWorks, a division of NextRoll, has joined the Adobe Exchange Experience Cloud Program as an Accelerate partner, building on an existing partnership and integration between Marketo Engage, a complete solution for lead management, and the RollWorks account-based platform. This best-in-class ABM integration has helped hundreds of B2B companies including
BetterCloud, Blackbaud, Coupa and Mixpanel, identify their highest-value target accounts, engage buying committees within those accounts across multiple channels, and measure the impact on ABM pipeline and revenue growth.