Karuna SharmaFeb 25, 2021, 10:00 IST
Bharti Airtel’s Chief Product Officer shares how Indian advertising industry can minimise its rising ad frauds
With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less.
At the same time, with digital advertising seeing an astronomical demand after COVID, ad frauds in our country are also increasing.
Airtel’s
We spoke to Adarsh Nair, Chief Product Officer,
Bharti Airtel to find out how it is going to deliver the promise of zero
ad fraud to its clients, goals for this fiscal and focus areas for FY22. After COVID-19 disrupted the world and India entered into a lockdown, all businesses shifted their marketing monnies to digital mediums. It wasn’t just an outreach medium, it became an integral part of their marketing strategy. Today, marketers are bundled with piles of data. However, as the importance of digital marketing increased at an astronomical rate, adverti