England patriots taking on the Atlanta Falcons in this years super bowl, but the real winner of the game could just be the advertisers. According to ad age commercial spending last year was nearly 380 million. This year advertisers will shell out a cool 5 million for just 30 seconds of air time, and the big payoff is big. Nearly onethird of the entire u. S. Population is expected to watch the game. Fox sports pulled an ad by 84 lumber because it showed an image of a border wall. Kind of political there, right . Ad Agency Officials said the spot was changed to make it more acceptable to the network. With me now to talk about all of this is steve mourinho, chief creative officer of butler and clark, ab c, a Marketing Agency with offices in pennsylvania and delaware. Welcome, steve. Thanks for being here. 84 lumber said they had to change the ad to be less political. They tried something here that apparently fell flat. This has happened before. Theres so much buildup to the game that adve
Take you live to trump tower for the latest. The war of words continues, trump slamming a local union boss for calling him a liar over the carrier deal. The International President of the Steelworkers Union will respond. And the passing of an American Hero. The first u. S. Astronaut to orbit the earth and a former u. S. Senator, john glenn has died ad the age of 95. More on his life and legacy later in the hour. David it was a great run, 95. Were all sad to see him go. Another day of records on wall street. The dow less than 400 points away from 20,000. Did you think you would hear that a couple months ago . Oil spiking today as well. Phil flynn with his eye on that from the cme. Lori rothman is on the floor of the new york stock exchange. Lori, the big winners today, who are they . I think everything was pretty much a big winner. Obviously that is an overstatement. Even though the dow pretty much cut its gain by half, still enough for a record close. Record close once again benchmark
A lot to focus on from those new treasury rules to disney to fed speak. Europe in the red after unimpressive pmi numbers for march. Well get ism services in an hour and oil not bouncing after kuwait says they still predict a Production Cut in doha. We begin with the new tax inversion rules threatening the pfizer and allergan deal. Disneys heir apparent, the companys operating chief stepping down. Who is next to lead . Minneapolis president going after the big banks saying its time to end too big to fail once and for all. But that wildcat victory, theyre calling it maybe the best final ever. First for the wildcats since 85. Chriskris jenkins, how do you not celebrate that shot. This is a moment you look at jay wrights team, theyre a bunch of kids who go to college and also play basketball. Thats important. You dont go to villanova to play for the heat after a couple years of not taking classes. You go to nova, get a degree. Some of the parents of the guys on the team, they went to schoo
If you woke up on the wrong side of the bed and you need to get in a good mood, we have the perfect woman for the job. Jennifers life changed when she was just a teen, and that change gave her a vision to help others. Her uplifting message just ahead. What a woman. She is amazing. Any complaint that you have will i think youll feel better once you hear her story. Bambino and blake, theyre going to help us lose weight. Okay. So grab your pet and were going to work out. So your pet what is it like your pets like a weight . You know why my dogs are helpful to me . Why . Because they never do anything i say. So i have to run after them. You chase them. To get them. Thats a big yard in the backyard. Yes, it is. But dont they run away when you run toward them . Yes. And then i run even faster to get to them. You catch them and then they go in the house. I do that already. Plus its National Humor month. Who knew . Knew . Are you ready . Im so ready. Here we are. Here we go. She stood in the s
Capitals scored again. They score. Lets talk about how beautiful the day was yesterday, i took, i rarely take a selfie or videotape myself. Getting in some exercise. Yes. Enjoying the day, here i am. Here i am what are you talking about. You dont like my black socks. Nice size. I need the sun a little bit. I hepp you wore your sun screen. Yes. Your shorts there. Any way, we have a little thing going here, if you look like anybody that works at fox, maybe opening people, morning people, whatever, people say that i look like the guy banya on seinfeld. He was one of jerrys friend. Yeah, okay. Yeah, i can see that. Especially that glazed over expression. I thought you were going to do your George Clooney joke again. No, no, not anymore. That picture is from 20 years ago. I see it though. I see it. I can just judge faith all the time. Judge faith. Faith jenkins, one of the judge shows. Yes. We will bring that up later. Yes. You know what i want to bring upright the now . We have a nine out