Australia’s Biologi debuted its range of bio cellulose sheet masks for targeted skin care concerns as it seeks to shift such products from ‘nice-to-have’ to ‘must-have’.
UK indie brand The Gruff Stuff wants to expand further internationally with its small range of no-nonsense skin care products it says offer welcome simplicity amidst an overly complicated category.
D2C UK indie brand Wo Skincare wants to empower a new wave of consumers that use only what they need, when they need it – very different from traditional mass buys and trial and error routines, its founder says.
There are plenty of opportunities to address immunity in the beauty and personal care space, particularly in developing active topicals, nutrient-dense ingestibles and combined kits that plug beauty routine needs and target holistic health, says Mintel.
Active skin care offerings, protective hair care products and sleep-promoting kits are just some of the ways beauty (and food, drink and nutrition) brands can play into the immunity space [Getty Images] There are plenty of opportunities to address immunity in the beauty and personal care space, particularly in developing active topicals, nutrient-dense ingestibles and combined kits that plug beauty routine needs and target holistic health, says Mintel.
As interest in wellbeing and holistic health across beauty continued to soar worldwide, the spotlight had now started to shift more specifically to immunity. And the ongoing COVID-19 pandemic had been a key trigger, said Andrew McDougall, associate director of global beauty and personal care at Mintel.