Pininfarina has a customization program that can rival Rolls-Royce.
128 million. No, that s not the price in dollars - it s the number of combinations available to customers when specifying their unique Pininfarina Battista, billed as Italy s most powerful road car ever when it was revealed in 2019. Rolls-Royce once said that nearly every car it makes is unique. That isn t a surprise considering the many unique Phantom sedans and Cullinan SUVs we ve seen. Automobili Pininfarina has now made the same claim about the Battista hyper GT.
Along with its sensational power and world-class connectivity technology, Pininfarina is keen to highlight its Bespoke personalization program. It has now revealed the first Bespoke commission of the Battista which was inspired by New York City. It s an absolute beauty.